Cognivo: B2B e‑learning software solution
Courses, payments, invoicing and trainer payouts in one product
Learning
Course builder for text, video, documents and quizzes — plus a learner portal with modules unlocked in order, notes and a course forum.
AI assistance
Drafts a full course curriculum from a short prompt, and the copy for email campaigns.
CRM & marketing
Company contracts, homepage content, user segments and scheduled email series in one place.
Finance
Card payments, invoices issued automatically, and monthly trainer payouts.
The client
Sand Mar Consulting has spent more than twenty years in Romania writing, running and monitoring EU-funded projects — and delivering training. It led START IN BUSINESS, an entrepreneurship programme that funded 33 new businesses. Cognivo is its move from services to product: a platform where companies buy training for their people, and trainers publish courses and earn from them.
The challenge
Corporate training in Romania’s mid-market sits between expensive in-person sessions and generic e-learning nobody remembers. For a provider selling at scale, the harder problem is operational — content in slide decks, learners in spreadsheets, invoices in an accounting tool, trainers paid by hand. Sand Mar wanted one product that sold the courses and ran the business around them, on a fixed nine-month deadline.
What we did
We started with in-person workshops to map both sides of the platform — who buys, who learns, who teaches — and the full path from a marketing email to a finished course to an invoice. Then we built one product, not a bundle of tools.
Trainers get a course builder for text, video, documents and quizzes, with AI that drafts a curriculum from a short prompt. Learners move through modules in order, take quizzes with pass marks, keep notes and ask questions in a course forum. Behind that sits the business: company contracts, card payments, invoices issued automatically, monthly trainer payouts, segmented email campaigns with AI-drafted copy, and revenue reports. It all works on any device, in Romanian, and to accessibility standards.
Results
- Live on the contracted date — nine months from signature to launch.
- Courses, sales, invoicing, trainer payouts and marketing run in one platform instead of separate tools.
- AI drafts course curricula and campaign emails, so trainers and marketers start from a draft, not a blank page.
- Finance sees revenue by month, course, trainer and payment method without leaving the platform.
“From the very beginning, we appreciated the attention to detail and the way they understood the platform’s concept.”
